Commercial use
AllowedCan I use it in commercial work?
Free to use; attribution not required.
“All photos and videos on Pexels are free to use.”
Summary only, not legal advice. The licence text governs; confirm with the rights holder for your use. Read more
Sources · Stock & content
Pexels
Free photo and video library under the Pexels License.
- Checked 19 October 2026
- 2 pages read
- Commercial useAllowed
- Client workUnclear
- LogosNot allowed
- Trademark registrationNot allowed
- Merchandise & products for saleConditional
- WebsitesAllowed
- Apps & softwareAllowed
- Social, video & broadcastAllowed
- Paid adsConditional
- Ebooks & PDFsAllowed
- Handing files to a clientUnclear
- Users & devicesUnclear
- After cancellingUnclear
- ModifyingAllowed
- AI: ownership, training & indemnityConditional
Client work
UnclearCan I use it in work I make for a client?
Not addressed directly on the licence page.
Logos
Not allowedCan I use it in a logo?
Not as part of a trademark, business name or service mark.
“Don't use the photos or videos as part of your trade-mark, design-mark, trade-name, business name or service mark.”
Trademark registration
Not allowedCan a logo made with it be registered as a trademark?
Not as part of a trademark.
“Don't use the photos or videos as part of your trade-mark, design-mark, trade-name, business name or service mark.”
Merchandise & products for sale
ConditionalCan I use it on merchandise or products I sell?
Don't sell unaltered copies on physical products.
“Don't sell unaltered copies of a photo or video, e.g. as a poster, print or on a physical product without modifying it first.”
Websites
AllowedCan I use it on a website (live text or web embedding)?
Websites, shops, newsletters, e-books and templates you sell.
“Use the photos and videos online – whether it’s a website, e-commerce shop, newsletter, e-book, presentation, blog or a template you sell.”
Apps & software
AllowedCan I embed it in an app or software?
Apps are listed as a use case.
“On your website, blog or app”
Social, video & broadcast
AllowedCan I use it in social posts, video or broadcast?
Social media is listed.
“Grow your audience by posting authentic and engaging photos and videos on social media like Facebook, Instagram or YouTube.”
Paid ads
ConditionalCan I use it in paid advertising?
Ads are allowed, but don't imply endorsement by people or brands shown.
“Create unique ads, banners and marketing campaigns with photos from Pexels and promote your product.”
Ebooks & PDFs
AllowedCan I use or embed it in ebooks and PDFs?
E-books are listed.
“Use the photos and videos online – whether it’s a website, e-commerce shop, newsletter, e-book, presentation, blog or a template you sell.”
Handing files to a client
UnclearCan I give the font/asset files to my client?
Not addressed directly on the licence page.
Users & devices
UnclearHow many people or devices does it cover?
Not addressed on the licence page.
After cancelling
UnclearWhat happens to my work if I cancel or stop paying?
Free library; no subscription.
Modifying
AllowedCan I modify it?
Editing is allowed.
“You can modify the photos and videos from Pexels.”
AI: ownership, training & indemnity
ConditionalWhat does it say about AI (output ownership, training, indemnity)?
Scraping content for machine learning is prohibited.
“is strictly prohibited for all unauthorised purposes, including without limitation for machine learning purposes”
Pages we read
Quotes are copied verbatim from these pages as they read on 19 October 2026. Wording changes are tracked on the changelog.